Jeff Melnyk – Medium

Jeff Melnyk
in
The Startup

I’ve worked with hundreds of CEOs to scale through company culture.

“I don’t understand — why can’t people just get in line and get shit done?”

7 min readOct 28, 2020

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I’ve worked with hundreds of CEOs to scale through company culture.

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Jeff Melnyk
in
The Startup

Corona Social Responsibility — the new CSR

What role does marketing your brand play in a time of crisis?

8 min readApr 29, 2020

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Corona Social Responsibility — the new CSR

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Jeff Melnyk
in
The Startup

Is it time for your “start up” to grow up?

You’re on a mission to win. To get that next funding round in, beat the competition, be huge. You’re a start up — and you’re in a hurry to…

9 min readAug 19, 2019

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Is it time for your “start up” to grow up?

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Jeff Melnyk
in
The Startup

Your people aren’t working fast enough? Here’s what you’re doing wrong

As competition heats up and the race is on to “win”, I’m finding my clients are trying to demand more from their teams. They believe that…

9 min readAug 9, 2019

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Your people aren’t working fast enough? Here’s what you’re doing wrong

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Jeff Melnyk
in
The Startup

Want a winning team? Stop spending on perks and start investing in culture

We’ve been in a 20 year struggle to attract and retain the best people. And it has been a constant, costly battle.

6 min readJun 5, 2019

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Want a winning team? Stop spending on perks and start investing in culture

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Jeff Melnyk
in
The Startup

Have you really created a fun place to work?

It’s not cool to introduce yourself as a “fun guy” — even comedians cringe at that label. We know that when you start with “here’s a fun…

7 min readMay 16, 2019

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Have you really created a fun place to work?

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Jeff Melnyk
in
The Startup

Having a ‘social purpose’ isn’t just wrong — it’s bad for business

Being Canadian, I don’t lose my temper often. We are polite folk, more likely to apologise for saying sorry than to find ourselves…

9 min readMay 9, 2019

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Having a ‘social purpose’ isn’t just wrong — it’s bad for business

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Jeff Melnyk
in
Ascent Publication

Where does confidence go when it is lost?

How our unconscious thoughts about ourselves determine our success

7 min readFeb 21, 2019

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Where does confidence go when it is lost?

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Jeff Melnyk
in
Within People

What will you unlearn to lead this year?

There are plenty of signs around us that we are living in a leadership vacuum. From presidential tantrums to parliamentary squabbling, we…

6 min readJan 20, 2019

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What will you unlearn to lead this year?

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Jeff Melnyk
in
Thoughts And Ideas

New year, new NO

Tapping in to a powerful two-letter word

6 min readJan 1, 2019

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New year, new NO

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Jeff Melnyk

Jeff Melnyk

Brand strategist, retired music producer, and exec coach for CEOs around the world. Fellow of the RSA. Founding partner of Within People. withinpeople.com

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