What role does marketing your brand play in a time of crisis? It’s tough out there for marketers. In a “challenging and unprecedented” world, how do you capture the hearts and minds of consumers, while at the same time show sensitivity to a global crisis? …

You’re on a mission to win. To get that next funding round in, beat the competition, be huge. You’re a start up — and you’re in a hurry to take over the world. The way tech companies see growth has created a norm that is extending far beyond their own…

As competition heats up and the race is on to “win”, I’m finding my clients are trying to demand more from their teams. They believe that their people should deliver more, faster — go the extra mile and give 110%. The problem they face is that their business doesn’t seem…

We’ve been in a 20 year struggle to attract and retain the best people. And it has been a constant, costly battle. The war for talent was prophesied by McKinsey in 1998. Over this two decade period it was expected that business would experience a heightened demand for experienced employees…

It’s not cool to introduce yourself as a “fun guy” — even comedians cringe at that label. We know that when you start with “here’s a fun story” — the tale tends to lack a punchline. Telling people it’s “time to have fun” has eyes rolling. …

Being Canadian, I don’t lose my temper often. We are polite folk, more likely to apologise for saying sorry than to find ourselves criticising others. But I’ve been in California for three weeks, and perhaps that’s influenced my mood. The scourge of the business world has hit the West Coast…

How our unconscious thoughts about ourselves determine our success Tiger Woods was an athlete at the top of his game. Today he is still considered one of the most successful golfers of all time. But his career is tarnished by one night when everything changed. In 2009, controversy surrounding Woods’…

There are plenty of signs around us that we are living in a leadership vacuum. From presidential tantrums to parliamentary squabbling, we don’t seem to have a lot to learn from the people who should be our leading role models. Luckily there’s nothing you need to learn from our current…

Tapping in to a powerful two-letter word I’ve noticed that people can’t stop saying “yes” to things they really don’t want to do. In fact, we’re all trapping ourselves in situations where we feel compelled to say yes. …